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Jaques of London, formerly known as John Jaques of London and Jaques and Son of London.
Founded in 1795 when Thomas Jaques, a farmer's son of French Huguenot descent, set up as a "Manufacturer of Ivory, Hardwoods, Bone, and Tunbridge Ware".
The company gained a reputation for publishing games under his grandson John Jaques the younger.
Jaques is said to have been instrumental in the invention and popularisation of Croquet.
The family tradition is that John Jaques II was a friend of Lewis Carroll who was one of the founding members of the croquet club at Oxford University.
According to Joe Jaques (a descendent of the founder) it is no surprise that croquet is in Alice in Wonderland because Lewis Carroll was a family friend and we had commissioned the illustrator Sir John Tenniel, who went on to illustrate Alice in Wonderland, to draw the original Happy Families characters when he was a cheap jobbing illustrator in 1851. Carroll’s niece Irene Dodgson then married John Jaques III.
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Wikipedia